Search Engine Optimization
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Why you need a Search Engine Optimization, Registration, and Promotion for your website
Every owner of a website expects that his website will bring some business enquiries. But many people forget that a website cannot bring business enquiry on its own unless it is promoted and made known to people.

There are various types of promotions to a website like
  • Search engine
  • Banner ads in portals.
  • T.V.Ads/ Print Media
  • Bulk mailing
  • Self promotions like printing in letterheads, visiting cards and other office stationeries.
Among all the above methods, research says that 78% of the visitors coming to any website come only through a SEARCH ENGINE. So how to attract this 78% traffic to your site? To attract this 78% traffic to our site we
  • Make a complete do’s and don’ts to the designer – So that the search engine acceptability standards are maintained from the design/development stage itself.
  • We design websites to the acceptable rules of search engines
  • We submit your site to search engines
  • Check and prepare position charts to show the website placement status every week.
We configure a special web statistics software which will capture the full details of the visitor of your site. His country,ip address,search engine which he used to visit your site,key word he used in that search engine, how many visitors perday, per week, per month, per year and much much more..... all these details are password protected. Only you can view all these details.

Results
Whenever anyone talks about a Search Engine Optimization , Some questions are asked.
  1. Can you guarantee placement for a particular key phrase / key word ?
  2. Can you you show proof ?
  3. How many Search Engine would to submit ?
  4. Do we require to submit to 2000 or more search engines?
  5. How will you Track the Visits ?
  6. IMT Strategies on Search Engine Optimization
1. Can you Guarantee placement?
Yes!! We can guarantee placement provided you agree to our suggestions and are willing to go as per our guidance as they are as per the rules of the search engines.

2. Can you show proof ?
Yes!! We can show proof. Check the following example.

Proof 1

www.bennyindustries.com
Keywords :
Concrete block machine
Hollow block machines
Mosaic tile machinery
Soil block machines
Search Engines
Google, Yahoo.com Hotbot, Overture, Aol, Msn
Webcrawler , looksmart, Netscape, Excite, infospace,………..

Click on the below images for testimonies of customers

         
More proof on request……….

3. How many Search Engines would you submit ?
About 20 Search engines selected according to requirement of the Website .
4. Do we require to submit to 2000 and more Search Engines?
Research suggests that most of the traffic come from the Top ten or twelve Search engines / Directories.

Take a look

5. How will you keep track of Visitors
A general report on:
-- Where the Visitor comes from.
-- What are the pages the Visitor views.
-- Which part of the globe the Visitor is coming from.
-- What type of Browser he is using.
-- What is his Operating System.
-- Graphical representations of the time of visitors.
Click here for snapshots (Access given to customer)All the above details are taken on Daily, Weekly, Monthly and Yearly basis which helps to improve the Quality of the site.

6. IMT Strategies on Search Engine Optimization

IMT Strategies Result
Banner ads = 1.0%
Targeted e-mail = 1.2%
Television commercials=1.4%
Newspaper ads = 1.4%
By accident = 2.1%
Magazine ads = 4.4%
Word-of-mouth = 20.0%
Random surfing = 20.0%
Search engines = 46.0%

If you're a site owner and you don't think submitting to search engines is important, the following statistics may change your mind:

  • A company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2001) – Articles on IMT Strategies.
  • Search engine optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%) – Direct Marketing Association Study.
  • 81 percent of U.K. users find Web sites through search engines (Source: June 2000, Forrester Research Inc., "UK Internet User Monitor.") - According to Iconocast report. 
  • 84.8 percent of respondents found out about Web pages from search engines reported by the Graphics, Visualization & Usability Centre (GVU) 10th User Survey.
  • NPD Group reported that 92% of online consumers use search engines to shop and/or purchase online.
  • Search engines are the number 1 way (46%) people find Web sites. Random surfing and word-of-mouth ranked second (20% each) – Article on IMT Strategies Study
  • Search engines rank among the busiest and most popular sites on the Web -- see any Relevant Knowledge or Media Metrix report.
  • Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3. (Source: Jupiter Research, in a March, 2001 report)

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Price Chart


Name of the plans
Basic plan
(Corrections and Promotion)
       Nissi silver plan

(promotion of your site for 8 days in a month)

Nissi Gold plan I

(promotion of your site for 16 days a month )
or
Nissi Gold plan II

(Promotion of your site for 24 days in a month

Nissi Platinum Plan

Cost of plans
Text based sites
US$150 (INR 6,000/-)

Price for database oriented sites we need to check the site, so please  send us the site , for a quote
US$150 (INR 6,000/-) in advance and balance to be paid as monthly payments - US$50 (INR 2,250/-) per month


“sign up for 12 months
pay US$500 only US$100 off”

“Sign up for 12 months and pay Rs.22,500 only  (Rs.4,500 )off”

Nissi Gold plan I
(promotion of your site for 16 days a month )

US$150(INR 6000/-)  in advance and balance to be paid as monthly payments - US$ 100 (INR 4,500/-)  per month

“sign up for 12 months and  pay US$1000 only get US$200  off”
pay Rs.45,000/- only and get Rs.9,000/- off

Nissi Gold plan II

(Promotion of your site for 24 days in a month)
US$150(INR 6000/-)  in advance and balance to be paid as monthly payments - US$ 200 (INR 9,000/-)  per month

Nissi Gold plan 2

“sign up for 12 months and  pay US$2000 only get US$400  off”
pay Rs.90,000/- only and get Rs.18,000/- off

This plan is a fully customized plan – the cost is fixed based on the kind of investment you want to make on your promotion – we have various range of options in this plan.

Nissi platinum 1 US$250 per month (INR 10,000)  Once the first payment is made, we will send the detailed web marketing and promotion plan customized to your website.   In case your website is not optimized yet, we will start with optimization and then start this promotion.
 



What do you do to my site in this plan ?
If your site is a text site:-
•Correcting the site if its developed by other vendors
•Developing the site based on the rules of search engines
•Optimizing the site
•Optimizing the keywords
•Keyword Typos check

Keywords research Submission to major search engines and directories
•Promotion of keywords
•Promotion of keywords which are not bringing business
•Pure links promotion
Reciprocal links promotion
•Cost-per-click sponsorship advertising in major search engines.
•Maintenance and Tracking of your CPC ads for best Return-on-investment (ROI).
•Plus all that we are doing in nissi silver plan

Promotion of keywords

Promotion of keywords which are not bringing business

Pure links promotion

Reciprocal links promotion
Cost per click promotion
The size of promotion is planned as per your Paid site banners Traffic testing and based on the testing the promotion planning
What kind of promotions you do for  Database oriented sites like  shopping cart sites and directories •We check if the sites coding is obstructing the spider to reach the keyword in database
•Correct the database structure
•If the site is done by third party , we will give suggestion/instructions to do the corrections
•If your site is not in anybodys control, we will do the corrections ourselves since we have our own in house coders in asp.net, asp.php, my sql
Once we complete our basic promotion and correction in a site, then our promotion methods for all sites are the same – all that we have to do is done in our basic plan itself so in this plan we only do promotions – if you are a customer who signed up directly to this plan we start with basic work only Once we complete our basic promotion and correction in a site, then our promotion methods for all sites are the same – all that we have to do is done in our basic plan itself so in this plan we only do promotions – if you are a customer who have signed up directly to this plan we start with basic promotion work only Our promotion methods in this plan includes all the other basic , silver, Gold plan promotions plus the promotion methods mentioned above.
Do you send regular reports  We send monthly ranking reports We send monthly ranking reports We send monthly ranking reports We send weekly reports- sometimes we will be discussing on daily basis
What else is included We install a statistical software in your site which gives all these reports
•Where the Visitor comes from.
•What pages the Visitor views.
•Which part of the globe the Visitor is coming from.
•What keyword the visitor used to ENTER the site
•Thro search engine or site did the visitor ENTER yr site
•How many visitors on hourly , daily,weekly,monthly basis
•What type of Browser the visitor is using.
•What is his/her Operating System.
•Graphical representations of the time of visitors.
•By clicking on the keyword, can go to exact page from where the visitor came to your site
We also include a software

Called Search Engine Optimized Link Exchange software  - this will autom atically take the reciprocal links and also remove those who remove the links provided to your  site
We also include a software

Called Search Engine Optimized Link Exchange software -this will automatically take the reciprocal links and also remove those who remove those who remove the links provided to your site
We also include a software

Called Search Engine Optimized Link Exchange software - this will automatically take the reciprocal links and also remove those who remove those who remove the links provided to your site
Is this plan enough for me No you must sign up for any of the other plans once this corrections are over Never say enough, check the results – see if you are getting more orders , set a part of your profits for further promotion so that you keep getting better business. Never say enough, check the results – see if you are getting more orders , set a part of your profits for further promotion so that you keep getting better business. Never say enough, check the results – see if you are getting more orders , set a part of your profits for further promotion so that you keep getting better business.
What happens to my site when I sign up in this plan Your site is now ready and rebuilt as per the rules of search engines and its ready to be promoted in any of the next plans Enquiries flow from various search engines, directories and websites for you Enquiries flow from various search engines, directories and websites for you- plus from the cpc promotions we do in google and yahoo Enquiries flow from various search engines, directories and websites for you- plus from the cpc promotions we do in google and yahoo
Plus
Enquiries flow from paid banner sites and other various methods we follow
Do you guarantee Top 10 placements No in this plan we don’t do any promotion Yes within 30 to 90 days for specific keywords-– thereafter the flow will be stable Yes within 30 to 90 days for specific keywords-– thereafter the flow will be stable Yes within 30 to 90 days for specific keywords – thereafter the flow will be stable
Link Building is included in cost? No yes yes yes
Do you submit to Major search engines ? YES - All major Engines including Yahoo, Google, MSN, AltaVista, Alltheweb, HotBot, Lycos YES - Yahoo, DMOZ, LookSmart, Business.com, BCentral and more- the list is very big YES - Yahoo, DMOZ, LookSmart, Business.com, BCentral and more- the list is very big YES - Yahoo, DMOZ, LookSmart, Business.com, BCentral and more- the list is very big
Do you do auto submissions No we don’t recommend that No we don’t recommend that No we don’t recommend that No we don’t recommend that
Should I give you the Keywords to be promoted or you will generate yourself? Its both – we take the important keywords suggestions from customer and also we also generate our own keywords suitable for the site Its both – we take the important keywords suggestions from customer and also we also generate our own keywords suitable for the site

We will study the keywords and the traffic already registered in the statistical software and refine the keywords every 3 months
Its both – we take the important keywords suggestions from customer and also we also generate our own keywords suitable for the site

We will study the keywords and the traffic already registered in the statistical software and refine the keywords every 3 months
Its both – we take the important keywords suggestions from customer and also we also generate our own keywords suitable for the site

We will study the keywords and the traffic already registered in the statistical software and refine the keywords every 3 months
What kind of sites do you accept for promotion in this plan All kinds of sites – except phonography and illegal sites All kinds of sites – except phonography and illegal sites

Any site which has completed our basic promotion plan or a site which has completed the basic corrections by any other vendor but certified by our seo team
All kinds of sites – except phonography and illegal sites

Any site which has completed our basic promotion plan or a site which has completed the basic corrections by any other vendor but certified by our seo team
All kinds of sites – except phonography and illegal sites

Any site which has completed our basic promotion plan or a site which has completed the basic corrections by any other vendor but certified by our seo team
How much time it will take to finish the project if I pay today? 15 days if it’s a text based sites =================== In case your site is a database oriented site then we need to check , and tell you how much of corrections will be there and we will finish the job on time 15 days if it’s a text based site

We will inform you once we check your site usually 15 days for the correction and optimization and thereafter the ongoing monthly promotion – this is for the text based sites ================ In case your site is a database oriented site then we need to check , and tell you how much of corrections will be there and then give you a quote , and finalize the project
15 days if it’s a text based sites

We will inform you once we check your site usually 15 days for the correction and optimization and thereafter the ongoing monthly promotion – this is for the text based sites ================ In case your site is a database oriented site then we need to check , and tell you how much of corrections will be there and then give you a quote , and finalize the project
15 days if it’s a text based sites

We will inform you once we check your site usually 15 days for the correction and optimization and thereafter the ongoing monthly promotion – this is for the text based sites ================
In case your site is a database oriented site then we need to check , and tell you how much of corrections will be there and then give you a quote , and finalize the project
When can I expect results? This plan is only a correction plan, so you need to sign up for the next plan also to get results In our experience within 30 days you can expect your first results – usually we say its 30-90 days – but we guarantee results within this period In our experience within 30 days you can expect your first results – some times its may go upto 90 days In our experience within 30 days you can expect your first results – some times its may go upto 90 days




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